Quick, convenient and tasty plant-based meals – HUG is about to become the kitchen cupboard staple you can’t live without.

Carefully curated by chef Stephen McAllister, these delicious pouches are prepared using a preservative and additive-free cooking process to lock in all the nutritional goodness without losing any of the quality or taste.

With a shelf life of up to 9 months and a 2 minute cooking time, this is organic and plant-based food that works for your busy lifestyle. Simply heat and eat, or check out one of Stephen’s food hacks to make a real meal of it.

Go on, Give Someone a Hug Today!

Organic

No Additives /Preservatives

Easy To Prepare

Life's too short to eat sh*t food.

Our Passion

We believe taste should pop and life is too short to eat sh*t food. 

We are passionate about using the best produce and therefore our ingredients are organic and plant based. Our recipes are based around these two core values. We use a unique cooking process without adding additives or preservatives, locking in all the nutritional goodness without losing any of the quality or taste.

Our flavours are influenced by the adventures of travel and looking with an outwards lens across the world.